Launching in Kampala, this year’s expos will provide interactive platforms through partnerships with device providers to offer a complete unique customer experience. Under the theme, Touch, Feel and Experience, consumers are called upon to come experience World-class Internet, the gateway to a bold, new Digital World which MTN is delivering. Throughout the year, MTN will take the expos to Jinja, Mbarara, Kabale, and Lira. Mr. Ernst Fonternel, MTN’s Chief Marketing Officer, said MTN will continue to enhance their offerings to meet and exceed their customer’s needs to make their lives a whole lot brighter. “MTN’s vision of leading the delivery of a bold, new Digital World to our customers is one of the reasons why we need to continue extending our connectivity drive into the greater world with our planned data themed Expos. We shall continue with our strategy to drive data penetration in the different regions. Using the Expo platform, we plan to avail a cross section of our customers in various strategic regional venues with education about MTN’s Mobile Internet services, the USSD self-provisioning, the various attributes of our Internet products and the vast portfolio of devices that we have.” Fonternel said. In 2013 MTN became the first operator in Uganda, and one of the very first in Africa to launch the LTE service. The launch of LTE represented a major jump in mobile connectivity capabilities with speeds of up to 100Mbps. MTN is further covering the country with speeds up to 42Mbps and ensuring great quality Internet and speeds for the broader Uganda population. During 2013, MTN more than doubled its Internet utilization and with innovative solutions such each customer receiving access to 15MB Free Internet each month and Free Unlimited Facebook use through 0.Facebook.com MTN’s 2.6 million customers who are already accessing the Internet each month is projected to exponentially grow by end of year. “We are entering the Post-PC world. A world where the traditional computer is facing growth challenges from smartphone and tablet devices. While this might still take some time for Uganda to arrive at, MTN is bringing the experience closer through the expos. We want people to Touch, Feel and Experience World-class Internet. The MTN regional Expos are the company’s way to take services closer to its audiences. It’s also intended to create awareness for the vast opportunities available through the use of ICT as well as expose customers to the various data options available from MTN” Fonternel added. MTN Uganda is the leading investor in technology with an investment of over $70 million in 2013 alone to upgrade infrastructure, but also extend services to previously uncovered areas. “Our investment into Uganda shows MTN’s commitment to continue providing services relevant to our customer’s current and future needs, and this firmly positions MTN as a leader with a clear vision for the future; leading the way for others to follow.” Ernst explained that over the next five years, data and digital services will be the primary focus of MTN Uganda. “Our strategic objectives are dynamic and provide a comprehensive roadmap to maintain MTN as a clear Number One for Customer Experience and Superior Quality,” Fonternel concluded.
